by Jessica Cohn
With all the social media marketing tools such as Twitter, Facebook, Pinterest and Goodreads, you might be wondering why you need a blog. The answer is simple: blogs not only connect you to readers, but also make you more relatable. Creating a blog lets readers into your life as a writer and as a normal person.
With a blog, marketing can be taken into a whole new personal level without much effort. Blogging about your writing process shows readers how much time and love you put into your books. Talking about upcoming works or surprise giveaways make readers keep coming back for updates. Writing about your personal life (whether it’s strictly about your pets instead of kids or about the whole clan) shows readers that you are approachable. They’re more likely to show up at your readings or signings if they already get a glimpse of who you really are. A blog is a tool to market yourself, not just your book.
However, marketing your book is the essential part of writing a blog. Of course you want readers to buy your book! On your blog you can add extra scenes, hint at future projects if you have a series, and put links to all your other social media and places to buy the book. But, to make marketing your book even more personal, write about it in a post! Write about how long it took you to write, show earlier drafts if you can, or give details about how you named your characters or decided on a certain setting. Readers love to know these kinds of things and if they know the ins and outs that went into the book, chances are they’re more likely to want to buy one.
Having a blog shouldn’t just be for marketing; make it yours and show off your personality. Whether you think you’re marketing your book well or not, add a blog anyway. Besides the fact that it keeps you connected to your readers and helps market your books, it keeps you writing every day and that’s the most important part.